Why Consumer Behaviour Change Is Key To Improving Energy Efficiency.
Author: http://www.businessworld.in/ Date Posted:16 December 2020
Understanding and responding to the relationship between feedback measures, demand response and energy efficiency interventions could be key to designing a responsive energy efficiency policy.
While energy efficiency measures rely heavily on policy interventions and technological innovations, energy consumption behaviour also has an equally important role to play.
Evidence shows that policy decisions need to be cognisant of consumption practices. Being heavily influenced by social norms, consumption practices tend to lock consumers into patterns that are energy and resource intensive.
Moreover, energy customers demonstrate a resistance towards adoption of any new technology.
